cDSR TAIKO BERHAD (榴莲大哥)

We have launched fresh Malaysia Durian Musang King to China!

1^st Durian Fest in Nanning, China is our 1^st launch pad, officiated by Consulate General of Malaysia in Nanning.
Now We Are Ready!

100% authentic Musang King from our own orchards

Certification by SIRIM (National Body) – MS Standard

Air-flown fresh daily to China & trusted by retailers, cafés & importers

Direct from our orchards, no middlemen — just better quality and better margins.

China Durian Demand

Growth Opportunity

China is expected to import over 1500 thousand tons of durian by 2027.

China expected to reach 1,500K+ tons durian imports by 2027

Secure your position in this fast-growing market with a partner who manages the full durian value chain from Malaysia to China.

Why Partner with DSR?

First & Only Certified Malaysia Durian Musang King Source

DSR builds confidence for Chinese partners with origin-verified Musang King, SIRIM-certified quality, and a complete downstream product portfolio ready for retail and F&B. From fresh durians to downstream products to concept store! First One and the ONLY One! Can Prove & Verify (downstream products) that utilises the True Malaysia Durian Musang King.

Certified Quality · Trusted Origin

DSR’s Musang King is certified under Malaysia’s MS Standard by SIRIM – the national standards authority. Our SOQ framework (Safety, Originality & Quality) ensures every product meets the expectations of your customers and regulators.

DSR Malaysia Durian Musang King

DSR MSK STANDARD

Certification by SIRIM – MS Standard.
SOQ: Safety, Originality & Quality.
Safe, traceable, consistent product specifications.
DSR Musang King Standard
All orchards have MyGap certifications

Premium Musang King Ecosystem

100% authentic Musang King from DSR orchards.
Premium downstream products: gelato, durian sticks, cheesecakes & more.
Air-flown fresh daily into China under strict cold-chain control.

Export-Ready Supply

Export-grade Musang King cartons prepared under controlled conditions – giving Chinese partners confidence in origin, handling and consistency.

On-the-Ground Momentum

Events & Experiences Across China

From durian festivals to trade expos, DSR showcases a complete durian value chain – giving Chinese partners confidence in supply, quality and consumer appeal.

Signature Activities

Fresh Musang King live opening & tasting.
Durian dessert tasting: gelato, cheesecakes & beverages.
Educational displays on Musang King origin & standards.

Ideal Locations

Shopping malls & lifestyle streets.
Food festivals & trade expos.
Cafés, dessert bars and premium supermarkets.

Award-winning Musang King gelato and specialty coffee concepts – plug-and-play for cafés and dessert chains.

Consumer behaviour reflects full confidence on DSR Products. China market knows how to differentiate and looking forward to genuine durian products with original certifications and willing to pay for authenticated durian products. That is why DSR is confident to launch and expand into China market aggressively

Photo Highlights

DSR Malaysia Durian Musang King in Action

A visual snapshot of DSR’s presence across major trade fairs, city activations and award-winning product showcases in China.

Shanghai CIIE 2024 – DSR showcasing Malaysia’s Musang King to Chinese buyers.

CAEXPO 2024 – driving traffic with fresh-opened Musang King counters and desserts.

Close-up of the award-winning gelato – turning premium Musang King into hero desserts.

D’Masking Musang King Gelato – Gold Award 2024 recognition for product excellence.

Nanning DMK shop – a permanent footprint for Musang King lovers in the city.

Store interior featuring premium durian displays, retail packs and dessert offerings.

Chengdu 2025 – on-ground sampling and education to build Musang King awareness.

CAEXPO 2025 – positioning DSR as a premium durian partner in ASEAN–China trade.

DSR Durian Fest at Nanning 2025 – outdoor tastings, activities and photo moments that make Musang King a fun lifestyle experience for families.

Shanghai CIIE–MIHAS 2025 – Malaysia pavilion featuring DSR as a key Musang King partner for Chinese buyers and trade visitors.

Market Opportunity

Tap Into China’s Fast-Growing Durian Demand

Durian is one of the fastest-growing imported fruits in China. With certified DSR Musang King at the premium tier, partners can build high-margin, differentiated offerings for discerning consumers which are proven from the above events.

Business Security with Product Certifications

No Competition
No Immitations

Premium Brand Positioning

With certified origin, strong branding and award-winning products, DSR can be positioned as a premium Musang King brand across:

High-end supermarkets & fruit boutiques.
Cafés, dessert chains and hotel F&B.
E-commerce platforms and live-streaming channels.

Diversified Revenue Streams

Partners can build multiple income lines from a single supply chain:

Fresh and frozen Musang King durian.
Durian desserts: gelato, cheesecakes, pastries and beverages.
MIS dessert kiosks and pop-up counters.
Seasonal durian festivals and co-branded campaigns.

Products & Business Models

Flexible Ways to Work with DSR

Whether you are a city distributor, retailer, café chain or event organiser, DSR offers plug-and-play models tailored to different scales and risk appetite.

1 · B2B Wholesale

Frozen Musang King Pulp

Bulk and foodservice-ready packs for supermarkets, cafés and dessert shops.

Consistent quality for chain stores.
Ready for smoothies, baked goods and ice cream.
Optimised pack sizes for cold-chain storage.

2 · Events & Pop-Ups

Fresh-Opened Musang King Counters

High-ROI setups for durian festivals, mall events and brand activations.

Live opening and tasting experiences.
Strong pull for social media and footfall.
Flexible short-term or seasonal campaigns.

3 · MIS Dessert Stations

MIS Self-Ordering & Dessert Kiosks

Technology-enabled stations that combine visual story-telling with automated ordering.

Reduced front-line manpower.
Consistent recipes with centralised supply.
Ideal for malls, lifestyle streets and trendy cafés.

4 · Confidence

Strengthening Brand Confidence Through DSR Forest Orchard Café (Malaysia)

D.MasKing is backed by DSR Forest Orchard Café in Malaysia, a real orchard-to-café experience that showcases:

Our agricultural strength and direct-orchard capabilities.
Proven consumer demand from both locals and tourists.
Authenticity and confidence in Malaysia’s premium durian industry.

Full Local Supply Chain Support

DSR offers local end-to-end supply chain capabilities so partners can operate confidently without building everything from scratch.

Partnership Journey

Simple Steps to Start Working with DSR

Share Your City & Business Profile

Tell us where you operate, your current channels, and which partnership model you are exploring (distributor, retailer, café chain, event organiser, etc.).

Market Review & Feasibility

Our team reviews your market landscape, competition and consumer profile, then proposes suitable product combinations and a launch strategy that fits your goals.

Product Tasting & Commercial Discussion

Experience DSR products first-hand, align on pricing, minimum volumes, logistics options and marketing support packages tailored to your brand.

Pilot Launch & Data Feedback

Run a pilot in selected outlets, online channels or events. Track sales, repeat purchase and customer feedback to fine-tune the assortment and merchandising.

Long-Term Partnership & Scale-Up

Secure stable supply, build brand presence and gradually expand Musang King offerings across more outlets and cities with co-created marketing campaigns.

Partner Support

What You Get When You Work with DSR

Comprehensive product and handling training for your team.

Marketing assets: photos, videos, menus and POS materials.

Brand guidelines and storytelling for premium positioning.

Launch playbooks for events, kiosks and café integrations.

Dedicated account support for planning and troubleshooting.

Stable supply and quality assurance from orchard to outlet.

Full Local Chain Support

Ready to Build Your Musang King Business in China?

DSR connects Malaysian orchards, processing, logistics and retail-ready concepts into one integrated ecosystem. Let’s explore how we can grow the durian category in your city together.

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