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SOQ is the Basic Principle of D.MasKing


Our Glory, Malaysia Pride!


DSR - The only ONE with MS Certification


The Malaysian Iconic Station (MIS)

MIS is a unique, turnkey business model designed for high-traffic locations in food and beverage market. At the core of MIS is the D.MasKing Musang King Gelato, served through an innovative, patented dispenser. It offers a seamless and high-quality experience for consumers to enjoy Malaysia's National Fruit, Musang King durian.

ORIGIN MATTERS

We believe that Origin Matters, our Musang King durians are from Raub, Pahang.

“We are pleased to assist DSR in pioneering industry standard for Musang King Durian to raise the industry benchmarks for Musang King plantations and businesses in Malaysia. The importance of the industry standard as the backbone of technology adoption on Musang King Integrated Tracking System or MKITS, i.e traceability from farm to consumer. DSR 01:2022 – DSR Musang King Durian Standard

- DATO’ INDERA DR HJ AHMAD SABIRIN ARSHAD

President and Group Chief Executive Officer​
SIRIM BERHAD

DSR stands for ‘Durian Sudah Runtuh’ –

literally denoting a ripe durian and a Malay euphemism for windfall earnings.

Established in 2017 as a small durian orchard of 3.4 acres in Raub, Pahang. In just a few years, DSR expanded its durian plantation to encompass over 4,800 durian trees, of which authentically grown from Raub and Bentong orchards, and 800 durian trees are over 25 years old. Out of 100 acres of durian orchards, 65 acres are fully awarded by Mygap certifications.

Our Vision

The launch of D.MasKing fulfils our goal to become the First Integrated Orchard To Consumer value chain provider of full suite of services from upstream durian orchard management to midstream sale of durian paste, as well as downstream manufacturing and distribution of durian products.

We are dedicated to position DSR as the Go To National Brand for durians and durian-based produce.

Transforming.....
• Commodities into Value-added products
• Trading into Branding
• Local to Global

OUR MISSION

We are on the mission

To Create Malaysia’s National Brand
To Develop Franchise Opportunities

All these efforts are to further strengthen and reinforce Malaysian Musang King durian as The Best Durian in the World

About

SYNERGY BETWEEN SIRIM GROUP OF COMPANIES & DSR TAIKO BERHAD; HOLISTIC BUSINESS SOLUTIONS FROM ORCHARD TO CONSUMER O2C) OF MUSANG KING DURIANS.

We are Certified Growers. Our durian products are endorsed.

  • Certified Food Safety & Security and Orchard Management through MyGap
  • Launched DSR Musang King Durian Standard
  • Traceability via RFID Technology (MKITS)
  • Smart Packaging with QR Code
  • Integration of IoT
  • Obtaining Hazard Analysis and Critical Control Point (HACCP) certification
  • Orchard-To-Consumer Digital Transformation
  • Good Manufacturing Practices (GMP)
  • Halal assurance system
  • ISO 22000:2005

about

Musang King Integrated Tracking System or MKITS

A tracking system by SIRIM STV IoT is implemented, where the durian fruits are traceable to their orchard’s location, altitude, age of trees, type, harvest date, packaging date and delivery are recorded. The system and big data ensure effective monitoring along the production process.
dsr standard musang king durian

DSR Standard

DSR Musang King Durian Standard

"We are pleased to assist DSR in pioneering industry standard for Musang King Durian to raise the industry benchmarks for Musang King plantations and businesses in Malaysia. The important of the industry standard as the backbone of technology adoption on Musang King Integrated Tracking System or MKITS, ie. traceability from farm to consumer."


- DATO' INDERA DR HJ AHMAD SABIRIN ARSHAD
President and Group Chief Executive Officer
SIRIM BERHAD


dsr standard musang king durian

DSR Standard

Transforming Commodities into Value-added products, Trading into Branding and Local to Global!

Authenticated DSR Musang King Durian Gelato and White Coffee

Download here: Authenticated DSR Musang King Durian Gelato and White Coffee

DSR TAIKO BERHAD LISTED ON LEAP MARKET ON BURSA – 6 JULY 2022

DSR Taiko Berhad is a Malaysia-based company, which is engaged in the business of investment holding and the provision of management services. The Company is an integrated durian producer which specializes in the full spectrum of the durian agribusiness value chain, from upstream durian plantation to downstream activities.

The Company’s segments include plantation segment, which is involved in cultivation and harvesting of DSR durians; retail and manufacturing segment, which is engaged in retailing of fresh durians and the development, production and distribution of D.Masking durian-based products. Its subsidiaries include DSR Fruits Sdn. Bhd., which is principally engaged in the business of cultivation, harvesting of fruits and retails sales of fruits; DSR Daily Fresh Sdn.Bhd., which is focused on the business of operating specialty cafe or restaurants selling durian-related meals, beverages, desserts and local authentic food and sell fresh durians, local fruits and produce.

EXPO 2022 DUBAI

DSR has been invited as part of the Malaysian Pavilion at World Expo to be held in Dubai early 2022. As proud Malaysians, it is our responsibility to showcase the unique and distinct Malaysian Musang King durians onto the global stage.

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