The introduction of the DMasKing® brand in Guangxi marks a significant milestone in the innovative exploration of China-Malaysia cross-border collaboration involving the school, government, industry, and enterprise sectors. DSR, a leading integrated group company in Malaysia, operates across the full agribusiness value chain—from upstream (orchards), midstream (processing), to downstream (value-added products).

Backed by a comprehensive traceability system (MKITS®), the Musang King Standard, Malaysia Standard (MS) product certification, and various food & beverage accreditations, DSR upholds the highest standards of Safety (S), Originality (O), and Quality (Q) in all its offerings.

Supported by SIRIM Berhad, this commitment to SOQ is further validated, ensuring that every DMasKing® product reflects stringent quality assurance and authenticity.

The diverse product lineup—including Musang King durian (Mao Shan Wang/D197) gelato, ice cream sticks, white coffee, teh tarik, frozen pulps, pizza, mini cheesecakes, and more—offers consumers a unique, premium durian experience with confidence and exclusivity.