DSR Taiko Berhad is expanding the footprint of the popular Musang King durian to 15 countries come 2022. Going under the D.MasKing brand, DSR will distribute its in-house developed durian to China, United Arab Emirates, Indonesia, Singapore, and South Africa, through its Daily Fresh outlets.

DSR which is involved in a fully integrated orchard-to-market durian industry is forming a strategic alliance with Daily Fresh on its know-how in product development, state-of-the-art facilities as well as wide distribution networks which enables the group to expand the market globally.

During the D Maskings launch in Lot 10, Dato’ Arham Abdul Rahman, CEO of MIDA, expressed, “One of MIDA’s ethos is to be an effective conduit for product development efforts by Malaysian companies, starting from seeding their research and development (R&D) right up to spurring commercialisation and marketing reach in the domestic and international markets.”

DSR has also been active in developing new innovations to further enhance Musang King’s reputation, the group has recently collaborated with SIRIM Tech Venture to develop SIRIM industry standards on the King of Fruit variety with a Musang King Integrated Tracking System (MKITS) for the product traceability.

Dato’ Ng Lian Poh, DSR Taiko CEO, “Thus far, the durian industry has mostly exported durian fruits. DSR is now taking it a step further to enhance fresh durians’ added value by developing unique specialty products. With the support of MIDA, we are aggressively undertaking R&D and opening up new overseas markets via Daily Fresh’s existing outlets to entice global palates”

The group will be offering new specialty durian products such as durian pizza, durian truffle popcorn, Musang King gelato, as well as Musang King gelato filled confectionery in croissants, puffs, waffles, and tarts at its new stores. To further enhance its global appeal, it will also participate in the World Expo 2020 which is tentatively scheduled to be held in Dubai in February 2022 to showcase its downstream durian products internationally. DSR also aims to increase its products to more than 300 Daily Fresh outlets nationwide in 2022.

Source: Business Today