Upholding Excellence Through SOQ:

 
The Foundation of DSR’s Commitment 

At DSR Taiko Berhad, we believe that the future of Malaysia’s durian industry lies not only in the richness of its flavour but in the integrity behind every product we deliver. That is why our operations are built upon one clear and unwavering principle: SOQ – Safety, Originality, and Quality.

🔒 SAFETY
We uphold the highest standards of food safety, backed by certifications such as the Malaysia Standard (MS) and supported by SIRIM Berhad. From orchard management to processing and packaging, every stage is governed by stringent hygiene protocols to ensure every product is clean, secure, and safe for global consumption.

🌱 ORIGINALITY
Every durian product under our D.MasKing® brand is RFID traceable through the Musang King Integrated Tracking System (MKITS®), co-developed with SIRIM STV. This innovation guarantees full transparency and ensures consumers receive authentic, verified Musang King durians from our certified orchards in Raub and Bentong.

🏅 QUALITY
We are the first and only durian company in Malaysia to obtain the Malaysia Standard (MS) certification. This recognition affirms our commitment to consistent excellence and positions our value-added durian products—such as Musang King Gelato, White Coffee, Cheesecake, and more—as world-class offerings ready for international markets.

Why SOQ Matters

SOQ is more than a promise; it is a systemised assurance. It is our way of building consumer trust, enhancing market confidence, and supporting Malaysia’s global agri-brand.