KUALA LUMPUR, Dec 22 (Bernama) — DSR Taiko Berhad (DSR), Malaysia’s first integrated durian specialist is embarking on its international expansion by bringing the homegrown Musang King durian specialities to the global stage, starting with 15 countries in early 2022. Going under the D.MasKing brand, DSR will distribute its in-house developed durian specialities to these countries including People’s Republic of China, United Arab Emirates (UAE), Indonesia, Singapore and South Africa, through its Daily Fresh outlets. This long-term strategic plan was highlighted during the launching of D.Masking’s second flagship store in Lot 10, Bukit Bintang.
DSR is a fully integrated orchard-to-market durian player with extensive knowledge in the upstream orchard management. The Company’s dynamic capabilities are the testament of its strategic alliance with Daily Fresh’s know-how in product development, state-of-the-art facilities as well as its wide distribution networks which enables them to grow their business to the next level.